Pros – This sector will appreciate a tailored platform that meets their specific needs, this will make it more appealing as they will have a slightly adapted platform to suite their individual needs.
Cons – Young adults are more digitally active than that of schools/colleges so they will be harder to reach through social media.
1st priority – This is the main target audience as they will market the product themselves when implementing it in schools.
Issues and risks- There’s a variation of segments within these environments.
Pros – This type of consumer will be looking for jobs online which will allow search data to show exactly what sectors they are interested in. Additionally it may be searches relating to current educational level, this will allow for direct target marketing based on what they are searching and increase click through rates.
2nd priority – F.Disruptors targets one career area; technology jobs making it lower priority.
Issues and risks- Loss of engagement in the products.
Pros – This type of consumer is the most driven who usually succeeds into the highest levels of jobs/education. They will be engaged and motivated which is crucial for the success of the platform and the end outcome of the product.
Cons – They usually already know what they plan to do in the future so even if heavily marketed it is something that would never interest them enough to engage with.
3rd priority – Very mind strong consumers, harder to reach.
Issues and risks of discarding – The loss of consumer engagement through focusing on other audiences.
Rebecca Downey 13139883
Sarah Harkin 14017063
Kate Routledge 13117428