References for Submission 2. #dsmmcm1617

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Fripp, G. (2016). Advantages and limitations of the main market segmentation bases – Marketing Study Guide. [online] [Accessed 12 Dec. 2016] 

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Hopping, C. (2014) 17 Things People Hate About Apps. Infinite Monkeys. [Online] [Accessed on 9th December 2016] (2016). Advice to academics for creating and selling online courses (essay) | Inside Higher Ed. [online] [Accessed 12 Dec. 2016] 

Jones, K. (2016) 2016 Education Industry Email Marketing Benchmark Report. Informz. [Online] [Accessed on 9th December 2016] (2016). Psychographic Market Segmentation | LocalDirective. [online] [Accessed 12 Dec. 2016]

Mansfield, D. (2016). Market Segmentation: Know Your Audience. [online] [Accessed 12 Dec. 2016] (2016). Behavioral Marketing | What is Behavioral Marketing?. [online] [Accessed 12 Dec. 2016] 

Mello, J. (2016). Benefit Segmentation Examples – Product2Market. [online] [Accessed 12 Dec. 2016] 

Newsroom FB. (No date) Company Info. [Online] [Accessed on 9th December 2016]

Oetting, J. (2016). Who Actually Clicks on Banner Ads? [Infographic]. [online] [Accessed 12 Dec. 2016] 

Patterson, M. (2015) Social Media Demographics to Inform a Better Segmentation Strategy. Sprout Social. [Online] [Accessed on 9th December 2016]

Process, T. and Process?, W. (2016). Which segmentation bases to use?. [online] [Accessed 12 Dec. 2016] 

Reputation Defender. (2012) Using Twitter for Business: Advantages and Disadvantages. [Online] [Accessed on 9th December 2016]

Saul, H. (2013) ‘Youngest and the best paid: Report shows teachers in UK earn one of the highest salaries.’ The Independent. [Online] [Accessed on 9th December 2016]

Schools Marketing Company (No date) Emailing UK Schools- with named teaching contacts in the subject line. [Online] [Accessed on 9th December 2016]

Selling to Schools (No date) How to Get Better Results with Email Marketing to Schools. [Online] [Accessed on 9th December 2016] (2016). Market Segmentation Applied to Education | Triangle Associates. [online] [Accessed 12 Dec. 2016]



Rebecca Downey 13139883

Sarah Harkin 14017063

Kate Routledge 13117428


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