References for Submission 2. #dsmmcm1617

Ad Week. (2014) How to deal with negative Facebook comments on your brand’s page. [Online] [Accessed on 9^th December 2016] http://www.adweek.com/socialtimes/how-to-deal-with-negative-facebook-comments/301063

Anon, (2016). [online] [Accessed 12 Dec. 2016] http://www.bluefountainmedia.com/glossary/behavioral-targeting/ .

Brick Marketing – SEO Marketing Solutions Company. (2016). What is Behavioral Targeting? – Define Behavioral Targeting. [online] [Accessed 12 Dec. 2016] http://www.brickmarketing.com/define-behavioral-targeting.htm 

Britland, M. (2012) ‘Social media for schools: a guide to Twitter, Facebook and Pinterest’ The Guardian. [Online] [Accessed on 9^th December 2016] https://www.theguardian.com/teacher-network/2012/jul/26/social-media-teacher-guide

Canlas, C. (2014) Top 5 Benefits of Google AdWords. Hello Spark. [Online] [Accessed on 9^th December 2016] http://hellospark.com/en-us/blog/top-5-benefits-google-adwords/

Careers-advice-online.com. (2016). Career Change Statistics: How Many Times Will You Change Jobs in Your Life?. [online] [Accessed 12 Dec. 2016] http://www.careers-advice-online.com/career-change-statistics.html 

Dib, A. (2016). What Is Direct Response Marketing? – Successwise. [online] [Accessed 12 Dec. 2016] http://successwise.com/what-is-direct-response-marketing 

Dogtiev, A. (2015) App Usage Statistics: 2015 Roundup. Business of Apps. [Online] [Accessed on 9^th December 2016] http://www.businessofapps.com/app-usage-statistics-2015/

Fripp, G. (2016). Advantages and limitations of the main market segmentation bases – Marketing Study Guide. [online] [Accessed 12 Dec. 2016] http://www.marketingstudyguide.com/advantages-and-limitations-of-the-main-market-segmentation-bases/ 

Gabbert, E. (2016) 25 Fast Facts About AdWords. Word Stream. [Online] [Accessed on 9^th December 2016] http://www.wordstream.com/blog/ws/2012/08/13/google-adwords-facts

Hof, R. (2014) Study: Mobile Ads Actually Do Work – Especially In Apps. Forbes. [Online] [Accessed on 9th December 2016]  http://www.forbes.com/sites/roberthof/2014/08/27/study-mobile-ads-actually-do-work-especially-in-apps/#2f6a112f27fb

Hopping, C. (2014) 17 Things People Hate About Apps. Infinite Monkeys. [Online] [Accessed on 9^th December 2016] https://www.infinitemonkeys.mobi/blog/things-people-hate-about-apps/

Insidehighered.com. (2016). Advice to academics for creating and selling online courses (essay) | Inside Higher Ed. [online] [Accessed 12 Dec. 2016] https://www.insidehighered.com/advice/2016/11/15/advice-academics-creating-and-selling-online-courses-essay 

Jones, K. (2016) 2016 Education Industry Email Marketing Benchmark Report. Informz. [Online] [Accessed on 9^th December 2016] http://www.informz.com/blog/benchmark-report/2016-education-industry-email-marketing-benchmark-report/

Localdirective.com. (2016). Psychographic Market Segmentation | LocalDirective. [online] [Accessed 12 Dec. 2016] http://www.localdirective.com/what-we-do/market-segmentation/psychographic/

Mansfield, D. (2016). Market Segmentation: Know Your Audience. [online] [Accessed 12 Dec. 2016] https://builtvisible.com/understanding-customers-market-segmentation/ 

Marketing-schools.org. (2016). Behavioral Marketing | What is Behavioral Marketing?. [online] [Accessed 12 Dec. 2016] http://www.marketing-schools.org/types-of-marketing/behavioral-marketing.html 

Mello, J. (2016). Benefit Segmentation Examples – Product2Market. [online] [Accessed 12 Dec. 2016] http://product2market.walkme.com/benefit-segmentation-examples/ 

Newsroom FB. (No date) Company Info. [Online] [Accessed on 9^th December 2016] http://newsroom.fb.com/company-info/

Oetting, J. (2016). Who Actually Clicks on Banner Ads? [Infographic]. [online] [Accessed 12 Dec. 2016] https://blog.hubspot.com/marketing/banner-ad-clicks#sm.000ustrehi8zf9y11us1knrk6i610 

Patterson, M. (2015) Social Media Demographics to Inform a Better Segmentation Strategy. Sprout Social. [Online] [Accessed on 9^th December 2016] http://sproutsocial.com/insights/new-social-media-demographics/#facebook

Process, T. and Process?, W. (2016). Which segmentation bases to use?. [online] [Accessed 12 Dec. 2016] http://www.segmentationstudyguide.com/segmentation-bases/advantages-and-limitations-of-the-different-segmentation-bases/ 

Reputation Defender. (2012) Using Twitter for Business: Advantages and Disadvantages. [Online] [Accessed on 9^th December 2016] https://www.reputationdefender.com/blog/smb/using-twitter-business-advantages-and-disadvantages

Saul, H. (2013) ‘Youngest and the best paid: Report shows teachers in UK earn one of the highest salaries.’ The Independent. [Online] [Accessed on 9^th December 2016] http://www.independent.co.uk/news/youngest-and-the-best-paid-report-shows-teachers-in-uk-earn-one-of-the-highest-salaries-8673616.html

Schools Marketing Company (No date) Emailing UK Schools- with named teaching contacts in the subject line. [Online] [Accessed on 9^th December 2016] http://www.schoolsmarketingcompany.co.uk/emailing-schools.html

Selling to Schools (No date) How to Get Better Results with Email Marketing to Schools. [Online] [Accessed on 9^th December 2016] http://www.sellingtoschools.com/articles/how-get-better-results-email-marketing-schools

Ta-stl.com. (2016). Market Segmentation Applied to Education | Triangle Associates. [online] [Accessed 12 Dec. 2016] http://www.ta-stl.com/market-segmentation/

 

 

Rebecca Downey 13139883

Sarah Harkin 14017063

Kate Routledge 13117428